Privacy Policy
Last updated: 18 October 2026
We collect only what we need to talk to you, run our demo and do our work, and we never sell it.
Contents
1. Who we are
Unfurlly ("Unfurlly", "we", "us") is an AI automation studio. We design, build and run AI systems for businesses, including AI receptionists for physical therapy clinics. This policy explains what personal information we collect through unfurlly.com, our live demo, our phone line and our emails, and what we do with it.
Questions about this policy go to hello@unfurlly.com.
2. Information we collect
Information you give us
- When you book a call: your name, email, phone number, business name, and anything you tell us about your business, such as call volume.
- When you start the live demo: your first name and email, and which page or campaign link brought you there.
- When you talk to our AI on the live demo or our phone line: your voice, a recording and transcript of the conversation, and anything you say during it, such as your name, email, phone number, business details and preferred meeting time.
- When you email us: your message and contact details.
Information collected automatically
- Device and usage data: IP address, browser type, pages visited and referring site, collected by our hosting provider and analytics tools.
- Visitor identification: we use a website visitor identification tool that may match a visit to a business or professional profile, such as your company name or work email.
- Browser storage: the live demo stores a few small items in your browser: your name and email (so you don't have to retype them), a random visitor ID that helps us count visits, and a counter that limits how many demo calls can be made each day.
Information from other sources
To find businesses that may benefit from our services, we use business contact information that is publicly available, for example on company websites and business directories. We only use it to contact businesses about our services.
3. How we use your information
- To arrange and hold calls with you, and to send calendar invites and reminders.
- To run the live demo, answer your questions and follow up when you ask us to.
- To send business emails about our services. Every email includes a way to opt out.
- To understand who is interested in Unfurlly, and to improve our website, our demo and our services.
- To keep our services secure, prevent misuse, and meet legal obligations.
We do not use your information to make decisions that have a legal or similarly significant effect on you.
4. Call recordings and AI
Conversations with our AI are recorded and transcribed. By starting a demo call or calling our line, you agree to this. If you don't want to be recorded, please book a call with a person instead.
Our AI uses third-party speech-to-text, language model and voice providers to understand and respond to you. The demo clinic is a sample: please don't share real health or medical information during a demo call.
6. Data we handle for our clients
When we run an AI receptionist or another system for a client, we process their customers' information on that client's behalf and under our agreement with them. If you called one of our clients, that business is responsible for your information, and you should contact them about it.
7. How long we keep it
We keep personal information only as long as we need it for the purposes above: for example, while we are in contact with you or working together, and for a reasonable period afterwards for our records. Demo call recordings and transcripts are kept to follow up and improve the demo. When we no longer need information, we delete or anonymise it. You can ask us to delete your information at any time.
8. Security
We use reasonable technical and organisational measures to protect your information, including access controls and reputable providers. No method of transmission or storage is completely secure, so we can't guarantee absolute security.
9. International transfers
We and our providers operate in more than one country, including the United States. Your information may be processed outside the country where you live. Where required, we rely on appropriate safeguards for these transfers.
10. Your choices and rights
Depending on where you live (for example, in the EU, UK or California), you may have the right to access, correct or delete your personal information, to object to or restrict how we use it, to receive a copy of it, and to withdraw consent. You can also opt out of our emails at any time using the link or instruction in the email, or by replying "unsubscribe".
To make a request, email hello@unfurlly.com. We may need to confirm your identity first. We won't treat you differently for using your rights. You may also complain to your local data protection authority.
12. Children
Our website and services are for businesses. They are not directed to children under 16, and we don't knowingly collect their information.
13. Changes to this policy
We may update this policy from time to time. We'll post the new version here and change the date at the top. If a change is significant, we'll make it clear on this page.
14. Contact us
Email hello@unfurlly.com with any question or request about your personal information.